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Principals / Countries
Currently, we represent the following
principals as the sole agents in Sri Lanka.
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Principal |
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Country of Origin |
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| 1 |
Unique Pharmaceutical Laboratories |
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India |
| 2 |
ICPA Health Products (Pvt) Ltd |
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India |
| 3 |
Biolab Co. Ltd |
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Thailand |
| 4 |
United Laboratories |
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Philippines |
| 5 |
nabiqasim Industries |
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Pakistan |
| 6 |
Fahrenheit |
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Indonesia |
| 7 |
PT Rajawali |
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Indonesia |
| 8 |
Pharsin |
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Iran |
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Products Marketed
At present we market 64 products under
different brand names in 109 product presentation with the
existing agencies we handle, covering many therapeutic segments.
Therapeutic Market Segments Covered By GSA
GSA is currently involved in marketing
the following therapeutic segments.
- Alimentary Track & Metabolism
- Systemic - Anti Infectives
- Respiratory System
- Cardio - Vascular
- Dermatology
- Muscular Skeletal
Apart from the above, we do market surgical disposables and
dental toothpastes and Intra-Ocular Lenses. (IOL).
Therapeutic Market Segments of Interest
GSA have decided to enter into new market
segments such as:
| 1 |
Oncology |
6 |
Insulins |
| 2 |
Psychotropic |
7 |
Anti-Athmatics & Inhalers |
| 3 |
Epileptic |
8 |
Oestrogens / Progestogens / contraceptives |
| 4 |
Anti-Aids |
9 |
Biologicals / Vaccines |
| 5 |
Anti-Allergic |
10 |
Diagnostics |
Imports - Direct
Company is primarily engaged in the importation
and marketing of pharmaceutical preparations and allied products
from principal companies representing world over.
All products imported are either imported
directly from the principal manufacturer/through their regional
manufacturers or through their regional manufacturing base
units.
Re - Export
We do not engage in the business of re-exporting
pharmaceutical to any other country which is also contrary
to the regulations of the Sri Lanka Government
Core Business Activities
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Field Operations
The operational aspects of the
pharmaceutical division is being taken care by the two
(2) divisions within the organisation.
Sales Promotion
The sales promotional team which
consists of medical representatives generate the demand
for the products marketed by the company.
Separate teams of medical Representatives
have been appointed by GSA on an exclusive basis for
respective principals to promote their products, since
GSA is involved in marketing products of various other
companies.
Sales and Distribution
The sales and personnel are expected
to achieve their respective monthly sales targets by
effective sales distribution through six (6) appointed
distributor / Stokists.
The distributor / Stokists appointed
by GSA are covered by secured Bank guarantees.
The sales and distributors operation
is carried out by a team of sales representatives supervised
by the field sales executives, under the guidance of
a Sales Manager.
The sales and distribution operation
which was not in operation in the North and East due
to the North / East war has commenced, with GSA sales
representatives, working along the appointed stokists. |
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Customer Base
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Sales Promotion
We have built a customer base of
approximately 2500 Doctors consisting of Consultants
general Practitioners, and Medical Officers, and Dental
surgeon and in order to achieve the Company's quantitative
objectives, products are promoted by the sales promotion
team to the target audience.
Sales Division
As regards the sales division is
concerned they have a customer base of approximately
1200 outlets consisting pharmacies, nursing homes, private
hospitals, government & private medical institutions.
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Steuart Remedica - (Retail Outlets/Channeling)
GSA operates three (3) retail outlets
known as "Steuart Remedica" to in the retail pharmaceutical
market. These outlets are situated in Ratmalana, Galle and
Matara.
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Steuart Remedica - Ratmalana |
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Deals with channelling of medical
specialists, wholesale & retail pharmacy / Grocery |
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Steuart Remedica - Galle |
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Is a pharmacy which is dedicated
to wholesale and retailing exclusively. |
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Steuart Remedica - Galle |
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Consists of a channeling section,
a medical Laboratory, a pharmacy (retail wholesale) |
Staff Strength
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Total Staff
The total staff of GSA * 141
* ( Including Directors / Managers
/ Executives/ Administrative Staff / Field Sales Staff
& Retail Pharmacy Staff )
Staff Composition
| Directors |
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7 |
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| Promotion / Sales Staff |
- |
77 |
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| Service Staff |
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57 |
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| Total |
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141 |
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